Why Should You Choose Spotlight Innovations?

Spotlight Innovations is a Marketing/Sales Technology and Consulting Firm that offers its Products and Services exclusively to Foodservice and Convenience Store Distributors. We specialize in this field and have a good understanding of the challenges distributors face each day when it comes to customers accessing and using web-based programs. Therefore we have developed a training program specific to meet this need.

We recognize that in many cases distributors operate with a limited staff. Our focus is to provide innovative tools combined with on-going staff support that will enhance and add value to a distributor's marketing program yielding maximum results. Our goal is to bring innovative technology to Food Service and Convenience Store distributors that will provide a strong competitive edge and create momentum with results on a consistent basis.

At Spotlight we recognize the need for continuous customer education and therefore maintain a strong partnership with our client distributors in assisting with this process year-round. We believe in going beyond what is expected. We demonstrate this commitment through complimentary services and support along with our products on a year-round basis. Part of our commitment is to provide your customers with on-going training on how to access and operate the tools we offer through your company website. Throughout the training process we bring special attention to the benefits of accessing your company website on a regular basis to find valuable offerings. In working with customers regularly, we have found that when you empower them to access promotional offerings via the web, you are providing ease and flexibility so customers are able to shop without being inconvenienced.

We also realize that when a sales rep visits a customer they may not always have the time to review all promotional offerings. This results in missing sales and opportunities. When a customer is taught about all the opportunities they have via your company website, they will learn to embrace change and start to appreciate the added value to their existing relationship with your company. This concept will provide your sales reps with more time to further develop existing relationships and acquire new ones. Our clients have experienced incremental sales as a result of this educational process. Our approach is to be flexible and address the specific needs of each client. Our programs are recommended based on the needs of the distributor and how they will best suit the needs of the market they service.