Year-Round Services
In addition to the complimentary customer training program, Spotlight Innovations also provides the following complimentary services year-round:
- Training for all Site Users - We talk to your users and teach them to use our programs, we provide support for problems, and we take suggestions for improvements.
- Sales Training - Changing the Order Taking Mentality and Converting to Account Management and Business Development
- Marketing and Purchasing Staff Training - Creating Relationships with Vendors and Manufacturers. Effective Approaches to Maximizing Profits, Sales and Product Visibility
- Vendor / Broker Relationships - Daily interaction with manufacturers to enhance overall product presentation and develop new ideas to maximize sales results.
- All Training is Available in both English and Spanish!
- Market Knowledge - Provide the distributor with new marketing concepts, trends, and ideas from around the industry
- Ever Improving Products - Online web programs are constantly being updated with new features to make life easier for you and your customers
- Real Time Message Center - A real time communication center where customers are able to post messages to their sales rep or anyone within your company. This innovative way of doing business gives your customers a centralized location where they can do business exclusively with your company and not have to worry about spam, lost and/or deleted emails. When approved by the distributor, customers are also able to post messages and receive responses from vendors at item level (see Figure 3).
- Post Evaluation Reports By Event/Promotions - Spotlight provides post show/promotion evaluation reports indicating success and also where areas of improvement are necessary. Tracking results regularly will provide you with important information you can share with your vendors at year-end when it's time to sign up for the following calendar year Marketing Program. Tracking information that is collected in a real time environment carries valuable weight that will become an incentive factor for vendors to get involved at higher levels.
- Streamlining Purchasing Operations - Working on-going to enhance transactions between Manufacturers and Category Managers. This process will increase productivity and provides customers access to updated product data. Streamlining this function will create more time to develop stronger programs.
- Business Technology Expertise - Our technology developers are experts in data integration and can assist in having our systems automatically share data to and from your current business systems.